A street artist paints a mural of video games in Leeds to celebrate the city’s young entrepreneurs
A new mural has been unveiled in Leeds to celebrate the results of a survey indicating the city has the most ambitious young people in the country.
In a survey commissioned by video game developer Plaion, 2,000 people between the ages of 18 and 30 were asked about their career goals and accomplishments to date.
The results showed that 59% of aspiring business owners came from Leeds, Bristol, Edinburgh and Leicester following close behind.
To celebrate Leeds’ first place finish, Plaion commissioned street artist Captain Kris to design a mural, taking inspiration from their latest game Saints Row.
The mural is located on Sackville Street (between Meanwood and Little London) and will be in place for a month.
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Simon Turner, Plaion’s UK Marketing Director, said: “The research was inspired by the game’s themes where you and your three friends take on lawless factions in a struggle for power and embark on a journey to make your own way in the world. like your own boss.
“We think Captain Kris has done a fantastic job of capturing the spirit, attitude and tone of Saints Row with his design.”
Plaion’s survey also found that 61% of young people have a “secondary hustle” to supplement their income, and those struggling to start their own business attribute it to high costs (26%) and the economic climate ( 23%).
The survey revealed that the 10 most ambitious cities for people under 30 were:
Leeds Bristol Edinburgh Leicester Oxford Brighton Chelmsford Newcastle Manchester York