Cirkul launches 8 new brands on the market
TAMPA, Florida.— Cirkul, a beverage platform known for its patented flavor cartridges and reusable water bottle, is rolling out 8 new unique beverage brands direct to consumers.
Launched in 2018, Cirkul has maintained a range of over 50 flavors, but this is the first time the company has launched entirely new brands within its platform. Brands include: Gateway Tea, Frosted, Fission, Squeeze Lemonade, Flyte Electrolyte, Verda, Stage Hydration and Puressenece (full descriptions below). With these new brands, Cirkul extends its mission to provide consumers with a practical, hyper-personalized and health-oriented product.
These new brands are the direct result of Cirkul’s innovative model, which allows it to react quickly and efficiently to consumers’ preferences, offering them the flavor profiles they demand. Driven by a proprietary platform that combines a reusable water bottle with exchangeable flavor cartridges, Cirkul will roll out over 50 additional flavors before the end of 2022 under these new brands.
“Traditional CPG companies of an earlier era were unable to scale quickly as consumer preferences changed, having to go through protracted acquisitions or years of R&D,” said the co-founder and CEO. Garrett Wagoner. “Over the past three years, we have been able to delight consumers with our core flavor lines and our product, the reusable water bottle. This is what has allowed us to present these brands to very distinct audiences, because this is what they expect from us: the ability to achieve precisely the flavor they want to compose to perfection. This is the first time a beverage GIC has approached expansion in this way and it’s an exciting time for the company.
“These brands have been designed deliberately to reach a wide range of audiences,” said co-founder and brand manager Andy Gay. “Whether you prefer tea, iced coffee, lemonade or a sports drink, you can get it all under the Cirkul platform. Most importantly, we have built unique brands that speak directly to the different audiences who prefer these drinks. We have a robust and strong community and all the inspiration for these flavors came from that community, so we know they will resonate.
Cirkul has grown exponentially in the past year with full chain launches at Walmart and Bed, Bath, & Beyonds across the United States. The company has grown 150% annually since its launch in 2018 and has been profitable for two years. Cirkul has helped millions of customers drink the equivalent of hundreds of millions of bottled beverages, while minimizing the impact of individual packaging. Cirkul’s eight new brands build on the company’s proprietary platform of reusable water bottles and flavor cartridges, providing even more customer-centric choice that consumers know and love.
Full list of new brands:
- Gateway Tea: explore all the flavors of life; Refreshing, caffeinated iced teas that taste like home
- Flavors: Pennsylvania Lemonade Tea, South Carolina Sweet Tea, Washington Raspberry Tea, California Green Tea, Georgia Peach Tea
- Frosted: A sweet shot of confidence; Confidence that hydrates
- Flavours: Classic Iced Coffee, Vanilla Iced Coffee, Mocha Iced Coffee, Caramel Iced Coffee
- Fission: Rethink Your Energy Drink Premium body fuel packed with energy for risk takers
- Flavors: Jackpot, Nocturnal, Send It, Blue Magic, ET, Florida Man
- Squeeze the lemonade: squeeze more of life; Big, bold, delicious taste blended for the next generation of lemonade drinkers
- Flavors: Classic, Blueberry, Strawberry, Orange, Raspberry, Watermelon, Blackberry
- Flyte: It’s time to take Flyte; 4x more electrolytes than the average sports drink to fuel your next move
- Flavors: Last Drive, Goal Line, Rapid-Fire, Shuout, Red Zone, Lights Out, Overtime
- Verda: Be true to yourself; Tasty and sweet stevia blends that put you in control of your flavor
- Flavours: Grapefruit, Clementine, Lemon, Lime Cucumber, Strawberry, Watermelon
- Hydration stage: Hydration without compromise; Formula enriched with electrolytes to crush your personal hydration goals
- Flavours: Strawberry Watermelon, Orange, Lemon, Blackberry Twist
- Pureessence: A hint of fruit essence in every sip; Unsweetened twist of fruit flavor to give water drinkers that fresh twist they’ve been looking for
- Flavors: Peach, Pineapple, Mandarin, Apple, Raspberry, Pear, Lemon, Cucumber
Cirkul is a beverage platform whose mission is to help people drink more water. Cirkul allows consumers to flavor their water sip by sip using a dial to control flavor intensity. All Cirkul beverages use all-natural flavors with no added colors or colors, and are calorie- and sugar-free. With 84% less plastic use, 96% less carbon emissions in shipping than single-use disposable beverage bottles, and an average of six bottle refills per cartridge, Cirkul helps people too reduce their plastic footprint and impact on the environment while giving them an easy and convenient way to stay hydrated.
Cirkul was founded by Wagoner and Andy Gay, who developed the product while students at Dartmouth College to combine the benefits of bottled drinks and concentrated powders/liquids while eliminating the drawbacks of each. Cirkul has built a team of over 500 people who continue to innovate and drive the beverage industry forward. Cirkul bottles, cartridges and accessories are available on drinkcirkul.com as a one-time purchase or with an automatic shipping plan.
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