Culture Pop Soda launches two new fruity flavors
Nearly two years after its launch, Culture Pop, Boston’s brand of fruity, bubbly, lightly spiced and bold probiotic soft drinks, launched two new flavors this month: Lime & Cardamom and Strawberry & Rhubarb. They’re both available online on the brand’s website and rolling out to stores throughout spring and summer. While many have become fans of the 12 ounce best-for-you soda, demand for the probiotic drink has created support to expand the product line and produce flavors that tend to appeal to mainstream audiences, while maintaining the uniqueness of the brand. approach.
“Our existing flavors vary in taste from what we call ‘crushable’ to ‘complex’ and each person you ask will list a different favorite.” says Pop Culture Marketing Director Naomi Kliger. “We’re especially excited for these two new flavors to join the lineup, which leans towards the ‘crushable’ end, and we expect a lot of people to experience the brand through one of these. two flavors. Lemon Lime & Cardamom uses organic kaffir lime leaves alongside organic fruit juices to push the lime profile further, with underlying notes of cardamom to keep things interesting. Strawberry & Rhubarb is exactly what it sounds like – well-balanced strawberry sweetness with subtly tart rhubarb notes, plus a hint of cardamom.
Following his success as co-founder of Nantucket Nectars, Founder and CEO Tom First knew he wanted to go the extra mile to create an authentic product; Using only high-quality ingredients, Culture Pop is made with live probiotics, organic juices, no artificial sweeteners, stevia or refined sugar, and organic ground spices, packing the punch of unique flavor without the high sugar levels of traditional soda. Culture Pop is carefully crafted through a long process of steeping juice and spices like one would with a tea bag, but on a much larger scale to provide consumers with a healthier beverage that never skimps on freshness or the taste.
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