KSI and Logan Paul still haven’t made any money from Prime

KSI recently revealed that he and Logan Paul still haven’t made any money from their joint venture, Prime Hydration.

The couple, who are foes turned friends after their two boxing bouts in 2018 and 2019, announced in early 2022 that they would team up to start a hydration drink company.

The product itself is a hydrating drink that comes in a variety of flavors such as lime, grape, and blue raspberry, among others. The drink’s ingredients include zero added sugar, 10% coconut water, and other added features like BCAAs, electrolytes, and antioxidants.

The fact that KSI and Logan are household names in the online world means it’s no surprise the £2 drink has become the craze and obsession of their fans.

New footage showed young people and parents flocking to their local Asda as soon as it opened to get their fix of Prime, which some stores have limited to a certain number per customer.

Photos have also surfaced which show Prime being tagged by stores.

KSI, whose main channel has more than 24 million subscribers, expressed frustration on Twitter after finding Prime drinks being sold at exorbitant prices on eBay.

He uploaded a screenshot of the eBay listing, along with his thoughts: “It annoys me so much. We’re trying so hard to increase supply as much as possible to try and combat black market selling. “

“Me and Logan didn’t make any money from Prime. It’s all coming back into the business to increase supply. We’re trying people out.”

He also expressed his frustrations about it elsewhere, as he went on a light rant on an episode of Guys podcast.

“I’m not kidding you, the only place you’re supposed to get Prime is Asda and the Arsenal stadium. But people get it from gas stations.” Hinting at Prime Hydration’s recent sponsorship deal with KSI’s boyhood football club Arsenal FC.

“Asda employees aren’t even putting it on the shelves anymore,” he said. “They ship it discreetly.”

KSI continued “That’s what they do, bro, and then people prank it because you can’t get it anywhere. It’s not like we don’t provide enough , we provide fillers.”

An ASDA spokesperson explained to LADbible in a commentary, “It’s a very popular product and we get regular deliveries to stores that stock it,” although they haven’t responded to any of the allegations. from KSI.

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