Merlin hits the market with a wave of new openings


Merlin Entertainments has been busy with a slew of new openings and announcements of future projects, as the global tourist attraction industry begins to emerge from COVID-19 lockdowns and restrictions.

This month, Merlin opened its highly anticipated Legoland New York Resort, with its seven lots available to visitors. The 250-room hotel in the park will open on August 6.

The operator also opened the very first European water park Legoland this month, located inside the Gardaland theme park in Italy.

The new addition offers water activities ?? including slides, swimming pools, rafts and a water play complex with Lego ?? brands. and Italy’s first Lego Miniland, with Lego versions of iconic Italian landmarks made from over 4.9 million bricks.

The openings will continue throughout the year and will include the launch of a Madame Tussauds attraction in Dubai.

Located next to Ain Dubai, the world’s largest observation wheel, Madame Tussauds Dubai will feature 60 global stars, including 16 brand new wax figures from the Middle East region.

There are also a number of future projects in the Merlin pipeline.

These include the world’s first standalone Peppa Pig resort in Sichuan, China, which will be established in partnership with toy giant Hasbro and a number of local partners. including Meishan Board of Directors of Sichuan Tianfu New Zone, Zhongjun Tianxin (Beijing) Investment Co and Chengdu Excellent City Property.

The resort will include a Peppa Pig theme park, a Peppa Pig hotel, and a brand new SEA LIFE aquarium located next to the park.

Construction is slated to begin in July 2021 and the resort is slated to open in 2024, with Merlin and its Chinese partners focused on developing the attraction into a global flagship resort.

Mark Fisher, Director of Development for Merlin, said:? Peppa Pig is a global star among preschoolers, and we’re working with Hasbro to bring the excitement and fun of Peppa and her friends to the world’s first stand-alone Peppa Pig Resort. in Sichuan.

“We have already had great success with our immersive Peppa Pig World of Play attractions in Asia and the United States, and the new resort will be a destination for domestic visitors and international tourists.

“The Merlin team looks forward to working with our partners to develop the creative concept of the Peppa Pig Resort and make it a reality, marking an important milestone for Merlin’s presence in the Chinese market.

In addition, Merlin is currently on-site at Legoland Florida Resort in the United States, working on the first-ever Peppa Pig stand-alone theme park.

Scheduled to open in 2022, the park will feature a separate Legoland attraction ticket and feature multiple rides, interactive attractions, themed playscapes and water play areas, and daily live shows.

In addition, Merlin is working on a new Madame Tussauds attraction in the Hungarian capital Budapest (scheduled to open in 2022).

He also signed an agreement to open a 3,000 square foot Legoland discovery center in the Belgian capital Brussels in 2022.

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