Paint start-up opens storefront in Manchester
About a year after its launch, a local paint company converts part of its headquarters into a storefront.
Hound Paint Co. plans to open a 1,000 square foot retail store at 215 W. Seventh St., the same location since owner Niki Milanovic-Lowry started the business last summer.
The store is scheduled to open in early August and aims to better interact with customers after the launch of Hound Paint by initially focusing on online sales.
“We did a lot of customer discovery last year and we did a lot of direct consumer contact and that’s great, but we explored how to bring a more personalized experience to painting,” Milanovic-Lowry said. .
Milanovic-Lowry said Hound Paint has learned that its customers, who range from do-it-yourselfers to professional contractors, have an unexpected interest in seeking advice from the company on how best to use its paints, which will be the focus of concern. of the shop.
“I think we didn’t realize the supporting piece was as important as it was going to be. That’s the one thing that’s kept us connected and in tune with our customers, that’s the level of support they want, and it turns out they want to ask questions freely,” a- she declared. “That’s part of the reason we waited to open the retail storefront because we wanted to embed what our customers wanted and not assume what they wanted.”
People will be able to browse and buy the company’s paint range at the store, which is carved out of the company’s 4,400 square foot space above Basic City Beer Co. in Manchester.
“It will be a place where everyone can come for advice and anything they need,” Milanovic-Lowry said.
The company plans to continue offering delivery once the store is open.
Hound Paint made an estimated $50,000 investment in new equipment this year to increase capacity. The company manufactures the paint it sells. She first sourced her paint from her owner’s other company, ChemCove Consulting.
Hound Paint now has a 200 gallon mixing tank as well as an automated color dispenser that ensures its paints have more consistent colors.
“These things help us scale and reduce the time (spent on production),” Milanovic-Lowry said.
The company offers combination interior/exterior matte, eggshell and semi-gloss paints in 100 colors.
Hound Paint currently sells a gallon of paint for around $60 and offers quart and five-gallon paint.
Milanovic-Lowry also operates her paints, coatings and cleaners research and development company ChemCove Consulting from the same space, although she said she focuses more on Hound Paint.