Painter of the Open Road returns to the Black Hills

RAPID CITY, SD (KOTA) — Decades ago, Marc Lacourcière started painting what he loves: motorcycles and cars.

“Not knowing then that I would be a professional painter of these great vehicles,” explained Lacourcière.

35 years later and Lacourcière stands out as Motor Marc, Painter of the Open Road.

“So we’ve traveled all over the country from Canada and the United States from coast to coast,” Lacourcière however, his work extends beyond North America, selling in countries ranging from Germany to Japan.

“That’s pretty cool. It really is. If someone had told me that I would be the Discovery Channel artist for OCC and all those other big guns, I figured there was no way. Now these are things that have happened over the years. It seems like every time we do a new painting, it opens a door and all the stars align,” Lacourcière said.

LaCourcière paints with watercolors on illustration boards and accents with acrylic paint.

His inspiration comes from dreams and painting, which appeals to his biker audience.

“What all bikers love is rock n roll, so I got into that,” he added.

His paintings of rock and roll legends have given him the opportunity to work with many celebrities over the years.

“They were awesome and when they see their print, you think these guys are tough with the big beards and everything and got a picture, but when they see themselves painted, and I don’t know what it is, but we still have tears. They love it when they see it and they kind of crumble.

While some projects can take a few years, “other projects, for some reason, over the years the paint just seems to run off my finger and within weeks it’s done,” Lacourcière said.

In recent years, Lacourcière has taken a step back from shows and only makes an appearance twice a year at the Sturgis Motorcycle Rally and the High Sea’s Rally, which is a motorcycle rally that cruises the Caribbean.

Throughout his career, Lacourcière has attracted 6,400 to 65,000 clients and advises young artists to never give up on their dreams.

“You know, you have a flame here in your heart to do something, so keep that flame as alive as possible. You will succeed if you never give up.

Lacourcière packed his show with the rest of the Sturgis vendors this weekend.

For more information on his art, visit his website:

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