Tajín®, maker of popular chili and lime products, is expanding the availability of its hot sauces nationwide at Walmart
This expansion responds to growing demand for products that have been influenced by the growing trend of trying new flavors in the United States. For example, chamoy, a Mexican condiment made from dried chili peppers, lime juice, and fruits like apricots, was named Food Network magazine’s flavor of the year for 2022.
“We are delighted to announce the continued expansion of Sweet Tajín Hot Sauce with its unique touch of lime and Tajín Fruity Chamoy Hot Sauce with its hint of apricot. Both hot sauces are already widely available at Walmart stores nationwide. This step helps us achieve our goal of making Tajín products available to consumers coast to coast,” said Luis AlfaroBrand Marketing Manager Sauces & New Developments for Tajín® UNITED STATES.
This year, the brand launched a marketing campaign to boost the market presence of its two hot sauces and to demonstrate the different ways consumers can pair them. For example, Tajín Mild Hot Sauce is great for pairing with savory snacks such as tortilla chips, chicken wings, pizzas and even micheladas, while Tajin Fruity Chamoy Hot Sauce is a great way to savor snacks. sweets like fruit, smoothies, mangonadas and popsicles. .
As part of the new trends, Tajín invited consumers to mix Tajín Clásico chili and lime powder with one of these two sauces to create unique flavor combinations. The resulting “MIX IT” message is increasingly accepted by consumers.
Sweet Tajín Hot Sauce and Tajín Fruity Chamoy Hot Sauce are also available nationwide at supermarkets and retailers like Kroger and HEB and on Amazon.
About Tajín Hot Sauce
Sweet Tajín Hot Saucewith the red cap, is made with a blend of 100% natural chili peppers, lime juice and sea salt, but comes in a sauce product size and a larger 15.8 ounce size. Tajín Fruity Chamoy Hot Sauce (orange cap) is made with the same natural ingredients but offers a unique fruity and tart flavor that comes from apricots. Unlike other sauces on the market, Tajín brand sauces contain no added sugar or coloring, making them perfect for the whole family.
Tajin Industries is a Mexican company and market leader at the same time Mexico and United States in the chilli powder category, in addition to being one of the most important brands in the production and marketing of chilli products in the world. Today, it is present in more than 65 countries around the world. Tajin was founded in 1985, surprising consumers with the perfect blend of lime, chilli and sea salt. In 1993 Tajín achieved its first export to United States and Tajin International Corporation was established in Houston, TX, from where all the commercial activity of the brand in the United States is managed. The brand entered the Central American and European markets in 2006.
SOURCE Tajin International Corporation